And I'm not just talking about films/tv shows/bands - things that translate easily to the medium of video. I regularly use it to find software tips and tutorials, product reviews, I even search it to find videos shot in venues we're playing at to get an idea of stage layout, etc... And with the number of people playlisting music these days, it's a fairly practical alternative to services such as Last.fm for finding new music as well!
So it goes without saying that anyone attempting to promote anything these days should have a presence on YouTube. We've been posting tracks on YouTube for a while now - mostly with static images to accompany the music (as many people do). More recently, Andy shot our own low-budget video for Red Sky, which we were both very pleased with. We've also uploaded some videos of our live performances as well.
So now we're turning our hand to some other video work. Last weekend, we headed down to Docklands to shoot a video for our next FREE single, Fear No Evil. As with everything like this, we pulled in some favours to make this happen - an old friend of ours, Graham, is shooting and editing the video for us, and Dhiraj of Primal Pictures was kind enough to let us use his space at Limehouse Town Hall.
In true non-rock star fashion, there was much self-conscious shuffling when I was asked to bop away and lip-synch to the track - there's a reason Andy is the front man of this operation! I was much more comfortable behind my trusty QS7 playing away... However, thanks to everyone involved, I think we're going to end up with something pretty special for this video.
On the subject of video, we're also in the process of recording and editing our own electronic press kit at the moment. We've been collecting video footage for a good while now and it's great fun looking back over old clips of rehearsals and recording sessions to find stuff for the EPK. This is a much more personal video - a genuine look at the how's and why's of what we do.
And so our video presence grows, and hopefully people coming to YouTube as a first point of reference for Eat More Cake will find our channel useful!
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